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DIPLOMA IN
MARKETING
MANAGEMENT
R/342/4/0030(11/21) MQA/FA0650
Home > Programmes > Diploma In Marketing Management
The Diploma in Marketing Management (DMM) provides students with the prospect of obtaining effective knowledge and skills in marketing studies. Marketing reflects competitive advantages for-commercial and non-profit organizations while examining the interpersonal-relationships that exist among their customers, members, the competitor and internal resources. A key part of marketing consists of gaining insights into customer needs and then, developing effective marketing strategies.
DURATION OF STUDY
2 YEARS 8 MONTHS
INTAKE
APRIL, JULY & DECEMBER
CERTIFIED BY MQA
ENTRY REQUIREMENTS
COURSES
STUDY PROGRESSION
CAREER PROSPECT
TUITION FEES
ENTRY REQUIREMENTS
i. A pass in SPM with at least Credit in any 3 subjects or any equivalent qualification;
OR
ii. A pass in Sijil Tinggi Persekolahan Malaysia (STPM), with a minimum of Grade C (GP2.0) in any subject or any equivalent qualification;
OR
iii. A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Maqbul;
OR
iv. A pass in SKM Level 3 in a related field, and a pass in SPM with a minimum of 1 Creditin any subject;
OR
v. Any qualifications equivalent to Certificate (Level 3, MQF).
* A student has to acquire 92 credit hours to complete this programme.
COURSES
YEAR 1
- INTRODUCTION TO IT
- INTRODUCTION TO BUSINESS
- PRINCIPLE OF ECONOMICS
- BUSINESS MATHEMATICS
- PRINCIPLES & PRACTICES OF
- MANAGEMENT
- COMPUTER APPLICATION
- PRINCIPLES OF MARKETING
YEAR 2
- ORGANIZATIONAL BEHAVIOUR
- CONSUMER BEHAVIOUR
- BUSINESS LAW
- BUSINESS EHTICS
- SERVICE MARKETING
- MARKETING CHANNELS
- ENTREPRENEURSHIP
- PRINCIPLES OF ACCOUNTING
- INTRODUCTION TO RETAILING
- INTERGRATED MARKETING COMMUNICATIONE
YEAR 3
- SALES MANAGEMENT
- MARKETING MANAGEMENT
- PRACTICAL TRAINING
STUDY PROGRESSION
Holders of this diploma are able to pursue their studies at any local or foreign universities.
CAREER PROSPECT
Diploma in Marketing Management graduates are expected to grow in the near future. Students who earn a Diploma in Office Management can polish up their academic profile for availing number of employment opportunities within different organizations. They can potentially start off their careers as:
NON-DIGITAL MARKETING – Marketing Executives, Marketing Consultant, Sales And Marketing Executive, Product Executive /Manager, Marketing Analyst, Advertising Coordinator, Advertising Executive, Public Relations Manager, Brand Manager, Media Buyer
DIGITAL MARKETING – Marketing Specialist, Socialmedia Executive, Content Creator, Email Marketing Executive, Web Content Writer, Web Assistant Producer, Digital Marketing Executive, Ecommerce Executive
SECTORS – Energy, Materials, Industrials, Consumer, Health Care, Financials, Information Technology, Telecommunication Services And Utilities, Entertainment
